California Fitness

California Fitness is a wholly owned subsidiary of 24 Hour Fitness Worldwide which has around 400 clubs serving more than three million members. The first California Fitness club was established in 1996 in the business district of Hong Kong near Lan Kwai Fong. Currently, there are 16 clubs in Hong Kong, Singapore and China.

The mission of the company is to help members live better through fitness.

California Fitness launched Hong Kong’s first human-powered exercise machines designed to power a gym building in 2007.[1]

Contents

Clubs

Beijing (The Place), Shanghai (Infiniti Plaza)
Causeway Bay, Central, MegaBox, Mongkok, Mongkok Pakpolee, Quarry Bay, Tsim Sha Tsui, Tuen Mun Town Plaza, Wan Chai, Whampoa
Bugis, Novena Square, Orchard, Raffles

Beginning in 2005, California Fitness partnered with two fitness superstars, Jackie Chan[2] and Yao Ming[3] , to create signature clubs in the region. There were two California Fitness-Yao Ming Sport clubs in Mainland China which were re-branded as normal California Fitness in 2010. Currently, there are a total of four California Fitness-Jackie Chan Sport clubs in Asia (two in Hong Kong and two in Singapore).

Products, services and facilities

In addition to cardio and resistance equipment, free weights, group exercise studios, all California Fitness clubs have free internet access (wifi or in-club kiosks). Most of its clubs have steam and sauna rooms and there is an outdoor swimming pool in one of its Hong Kong clubs.

California WOW Xperience

California WOW Xperience, a totally separate company, with the California Fitness founder Eric Levine as the CEO, was established when Thailand and Korea locations were spun off from California Fitness in early 2000s.

In August 2008, cross-membership agreements between California WOW Xperience and California Fitness and 24 Hour Fitness were terminated.

Despite company changes, California WOW Xperience is still frequently confused with California Fitness.

References

  1. ^ [1] Inhabitat » Human-powered gyms in Hong Kong 8 March 2007
  2. ^ [2] Winning Partnership – Jackie Chan Teams Up with California Fitness to open New Blockbuster Signature Health Clubs 15 March 2005
  3. ^ [3] World's Leading Health Club Company Appoints Basketball Superstar, Yao Ming, to Unveil New Beijing Club 11 April 2007
  4. ^ [4] California Fitness Refocuses on Key Markets in Asia 29 September 2010

External links

China, Hong Kong, Singapore